coca cola

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Life Cycle Analysis is a technique for assessing the potential and real environmental damage during all the stages of a product’s life – from ‘cradle’ to ‘grave’. It includes:

  • material extraction and processing
  • manufacturing
  • distribution and packaging
  • product use
  • end of product life

A famous example was when the Coca Cola Company was trying to decide the most suitable packaging – glass or plastic. Sometimes the consumer may not be using the product in the way that the manufacture intended! Read how farmers in India use coca-cola as a pesticide. Annie Leonard describes the manufacturing process in “The Story of Stuff”.